What is a product brief and why it is important? A product brief is a comprehensive document outlining the requirements, objectives, and specifications needed to design, develop, and launch a new product. It serves as a guide that aligns all product development teams, ensuring they work together toward a common goal. By providing essential context, it helps teams stay on track and recall key decisions made throughout the development process.
When to use it? A product brief is typically presented during the initial planning phase of a project, often after some preliminary research but before development work begins. Here’s a more specific breakdown: After Initial Research and Discovery: The team should have already conducted some market research, analysis, and gathered user feedback or insights to identify a opportunity. Before Project Kickoff: The product brief is presented to key stakeholders (e.g., project sponsors, executive team, product team members) to align everyone on the vision, objectives, scope, and high-level requirements. As a Basis for Detailed Planning: The brief helps the team decide on the direction and priorities, serving as a foundation for more detailed documents like product requirements, technical specifications, and project plans.
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